Sponsored By:
Executive Report
What Goes Around Comes Around
Seems we struck a nerve.
RIA’s recent survey concerning insurer practices that
thwart the property damage repair process generated more than a 25%
response rate. And this from an audience that normally will return
between 5% and 10% on surveys. While we have much more number
crunching to do, we can report that every abusive activity
mentioned was selected by survey respondents. The “winner” with the
highest frequency score is steering of policy holders to a
particular vendor. Almost as surprising, 73% of respondents
participate in at least one preferred vendor program, which
partially explains why certain insurers scored well as both
best insurance companies to work for and worst to work
for.
Restorers are not alone in their opinions of P&C insurers.
Washington state voters on November 6 approved Referendum 67, a
measure that confirmed a bill known as ESSB 5726 (“The Insurance
Fair Conduct Act”) passed earlier in the year by the state senate.
Lobbied by the trial lawyers’ bar (not ordinarily a group we would
fondly embrace) R67/ESSB 5726 allows treble damages to successful
plaintiffs proving insurer bad faith in claims handling (the law
does not apply to health insurers). It passed by a margin of 56.9%
to 43.1%.
Insurers raised $184,723 trying to defeat R67 through a
coalition called “Consumers Against Higher Insurance Rates” and have
vowed to overturn it. The coalition of “Consumers” includes (1) the
American Insurance Association, (2) the National Association of
Mutual Insurance Companies, and (3) just about every insurer that
you ever heard of that sells auto and P&C in Washington state
and any other state where this might be introduced.
R67 has a strong flavor of justice. While the
McCarran-Ferguson Act gives insurers a limited shield from
anti-trust liabilities and the treble damages attached to A-T
violations, R67 now in one state subjects those insurers to treble
damages for acting in bad faith. This seems fair.
Will the risk of triple damages cause insurance rates to rise?
Yes, increased rates will be an effect of the law (one virtually
struggles not to say, “Well, duh!”). Remember, this is an
industry that turned its Katrina claims into the insurance
industry’s most profitable year! Perhaps the better question to ask
is if the risk of triple damages will encourage insurers to treat
policy holders more fairly? The answer to that is that it depends on
the size of the risk. Therefore, Washington state policy holders
should not expect much improvement where the claim is small. And
remember, the auto and P&C industry anted up almost $200,000 to
fight this and had another $450,000 on pledge. They will not only
lobby for repeal, they will likely invite lawsuits to test the
limits of “bad faith.”
Don Manger
Executive Director
RIA NEWS
RIA
NEWS Toolbox
Tips Product
Spotlight On
Press Now
INDUSTRY NEWS
"After
Fires, Homeowners Feel an Insurance Pinch" "House
Approves Creation of a Federal Disaster Insurance Program" "Demand
for Pollution Insurance Surges" "The
Dry Factor" "Efficient
Water Use in Cleaning" "California
Wildfires May Cost Insurers $1.6 Billion" "States
Urge EPA to Quickly Develop Risk-Based Drug Lab Cleanup
Limits" "Mold
Meets Its Match in New Building Products" "Made
in China" "State
Board Approves Meth Cleanup Rules" "Nation
Must Prepare for More Fire Risk" "Carpet
Care Holds Its Water" "Luxury
Requires Maintenance: Oriental Rug Cleaning Tips"
RIA NEWS
Breaking News
ISSA/INTERCLEAN – A Huge Success
ISSA, the worldwide cleaning industry association, opened
Cleaning Industry Management Standard (CIMS) certification to the
industry at-large at ISSA/INTERCLEAN North America 2007 in Orlando
on October 23-26. The launch followed a successful case study
program where the majority of applicants achieve certification. For
more information on CIMS, please visit http://email.blueoxmailbox.com/c.html?rtr=on&s=dn1,v3mu,27e3,a4n,bq8p,jz0i,9n6h.
Allstate Corp. Earnings Drop for 2007
Third-quarter net income dropped 15.5 percent for the Allstate
Corporation. The drop was due to a decline in catastrophe losses and
a lack of favorable loss development, both of which were higher in
the 2006 third-quarter.
Katrina Lawsuit Dismissed
An $8 billion lawsuit that accused insurers of defrauding the
National Flood Insurance Program was tossed out by Judge Beer in mid
October. Insurers had been charged with having their adjusters
inappropriately attribute Katrina damage to flooding instead of wind
damage. Flooding was covered by the federal program, whereas private
policies were responsible for wind.
Allstate Subpoenaed
Allstate Corp., the largest publicly traded U.S. insurer, was
subpoenaed October 16 by Florida regulators in an ongoing probe into
possible industry collusion to thwart state efforts to slash
homeowner insurance rates. The state is ordering Allstate Floridian,
Florida's second largest private property insurer, and its parent,
Allstate Corp., to turn over documents related to reinsurance
activity and communications with modeling firms, rating agencies and
trade associations. According to Florida Gov. Charlie Crist (R), the
investigation will provide insight to its Florida customers, as well
as show where Allstate was unsuccessful.
RIA Briefs
The Benefits of Conference and Convention Participation
With the success of last month’s RIA Fall Conference in Garden
Grove, CA, one of the most important benefits of being a member
was highlighted - Networking! RIA’s annual conferences and
conventions offer a chance for cleaning and restoration
professionals to network with others, find the best business
practices, form lasting professional relationships, and create unity
within the industry.
In addition, RIA members are offered reduced hotel rates and
primary selection for booth spaces at these networking events, and
are given the opportunity to participate in education classes and
lectures from some of the most knowledgeable experts in the
industry.
SAVE THE DATE: The next major networking event will
happen at the 63rd Annual Convention & Exhibition in Grapevine,
Texas, on March 11-15, 2008. Just six minutes from Dallas-Fort Worth
International Airport (DFW), the Gaylord Texan Resort and Convention
Center will be home to all of RIA’s educational sessions, networking
events and exhibition. More details to come! Stay tuned to our
website, http://www.restorationindustry.org/,
for more information, or contact RIA directly at 443-878-1000.
Advances to RIA Website Heighten Security
The RIA website will activate its online sales features in less
than two weeks. This addition of electronic commerce functionality
to the website will permit RIA members to place orders and pay for
them in a secure environment on the Association’s website. This new
feature will:
- Confirm the order to the member.
- Notify RIA headquarters of the order.
- Update the member record (both for the member company and for
the individual executing the transaction) with a record of the
transaction.
This feature marks a major step in the
valuation of member services that will give us accurate readings on
member preferences, trends within the industry as reflected in
member usage patterns, and allow more time to concentrate on
refining RIA’s service delivery to the industry.
Businesses Required to Fill Out U.S. Census Forms
This December the U.S. Census Bureau will issue the 2007
Economic Census forms to more than 4 million American businesses,
including 130,000 construction businesses. Business responses are
required by law (Title 13, U.S. Code) and must be returned by
February 12, 2008. For more information, visit http://www.census.gov/econ/census07/.
Crestwell and Leong Join RIA Staff
Kamala Crestwell joined the RIA staff full-time last month as
the assistant to the executive director. Crestwell’s
responsibilities primarily focus around special assignments and
projects that are being developed for the transformation of RIA.
Previously, Crestwell, worked with the Retail Bakery Association for
three years in the areas of accounting, membership, database
management, and customer service. She also attends the University of
Maryland, Baltimore County ,where she studies biology.
Khyle Leong joined RIA this September as the Customer Service
Representative and assistant to the Accountant. Leong’s duties are
centered on monitoring all incoming activity, reconciling various
financial matters, processing payments, and working with the
accountant on numerous projects. Leong formerly worked for Bank of
America where he performed transactions, handled and balanced
currency, and resolved customer service queries. Currently, he
attends Howard Community College and will transfer to the University
of Baltimore to continue his education in finance and business
administration.
It’s That Time of Year Again - Phoenix Award Entries
Due
Applications for the 2008 Phoenix Awards are due on December
15, 2007. These prestigious awards are given each year to recognize
two projects from a host of outstanding candidates.
- The Phoenix Award for Innovation in Restoration will be
awarded to any RIA member contractor for a restoration project,
personal property or building, which does not include billing
reconstruction.
- The Phoenix Award for Innovation in Reconstruction will be
awarded to an RIA member contractor for a project in building
reconstruction, either residential or commercial.
All entries must be sent to the attention of Patti Harman by
Dec. 15, 2007.
Free Technical Advisory Referrals for RIA Members
RIA members are given two free technical advisory referrals per
calendar year by top experts Martin King, CR, ASA, and Steve Spivak,
Ph.D., to help increase business performance and aid in any
problematic issues.
About the Advisors
Spivak is the chair of the Cleaning Industry Research
Institute’s (CIRI) Science Advisory Committee and writer of the
"Technical Topics" column in Cleaning & Restoration
magazine for more than 25 years.
King is the author of the RIA Guidelines for Fire and
Smoke Damage Repair, as well as writer of the "Restoration
Corner" column in Cleaning & Restoration magazine.
If you wish to have a referral, the following terms will
apply.
- A deposit will be required for all consultations.
- RIA will refund the deposit within two business days for the
two free consultations after confirming that the company
is a member and has not exceeded their two free referrals.
- Any additional consultations will cost $350 for members and
$495 for non-members.
- Referrals will not be accepted unless the caller has a work
authorization number from the RIA office.
Educational classes
Return
to Headlines
Toolbox Tips
Cleaning Up Flame Retardants After California’s Wildfires
By Steven M. Spivak, Ph.D.
This is a special update for RIA’s fire and disaster restorers.
It provides basic, preliminary information and findings on the
chemical constituents, safety precautions and cleaning suggestions
for the chemical flame retardants (FR) used during the recent
California and West Coast wild fires.
The anti-flame or flame retardant aerial spray.
Flame retardant (FR) chemicals and fertilizer were dropped by
air to help control the wild land fires in California. But what
property damage or cleanup issues remain, particularly from the FRs?
What fire restoration issues do they create for restorers and
insureds? Here are some practical tips, chemical products and
constituents with explanations, plus initial cleanup
information.
According to the NFPA International, one of the more commonly
used wild land flame retardants is Phos-Chek ( http://www.phoschek.com/). This
formulation is an all in one flame retardant plus fertilizer, in
which the same chemistry acts to accomplish both features. The flame
retardant works by reducing ignition and flame spread in the
flammability of cellulose materials, including woody plants and
vegetation. Once the fire has subsided, the same FR chemicals also
serve as plant fertilizer to stimulate the growth of new
vegetation.
Steven M. Spivak, Ph.D., is an RIA technical advisor.
Marketing Savvy
Visual Branding Keys to Make Your Business
Memorable
Have you ever asked yourself why a competitor's business gets
more attention than yours? The answer just may have to do with the
elements that go into how memorable the business is. And that has to
do with branding.
Think of branding as predefining what a company is all about in
the minds of its clients. Good branding differentiates your products
and services in a positive way that really sticks in the minds of
potential customers.
Let's say you are getting ready to run errands on a busy. The
trip to the post office reminds you that your favorite aunt's
birthday is next Wednesday. You need to add buying and mailing a
birthday card to your list of things to do. Without a moment's
hesitation, you know exactly where you will buy the card: the local
Hallmark store. Why did you think Hallmark?
The answer to that question has everything to do with
Hallmark's branding, and two key elements of that branding
are:
- An attractive, easy to read and memorable logo
- A great tag line.
See how Hallmark excels at both of those branding elements over
the next two months, as this series addresses more about
logos and taglines.
Karen Saunders is the author of the award winning book,
Turn Eye Appeal to Buy Appeal: How to easily transform your
marketing pieces into dazzling, persuasive sales tools! The book
won a 2006 APEX Award for Publication Excellence.
Return
to Headlines
Fungal Contamination: A Comprehensive Guide for
Remediation
This book provides detailed descriptions of mold control
techniques within a framework that clarifies the diversity of
opinions on the subject of mold. Authors Dr. Michael Pinto, CEO
of Wonder Makers Environmental, Inc., and David Janke, bioaerosol
analyst, of Wonder Makers Environmental, weave together basic
information about mold with an understandable overview of its health
effects by pulling together the latest techniques and important
references in an organized fashion rather than a compendium of
separate articles. Now updated to include new information on
anthrax.
Members: 1-4 copies $120.00 ea
Non-members: 1-4 copies $130.00 ea
Call for pricing on larger quantities.
Return
to Headlines
Here’s a look at what’s coming in the December 2007 issue
of RIA’s award-winning magazine, Cleaning &
Restoration.
Texas Welcomes RIA’s Annual Convention
By Jessica Krznaric
Historic Grapevine, Texas will host the 63rd Annual RIA
Convention and Exhibition. The perfect blend of the past and
present, this city has plenty to offer attendees and their families.
Oil Painting Restoration
By Lynn Kershner
The salvage and restoration of oil paintings requires a special
talent and specific experience. Cleaning and repairs should be
handled by a pro who can stem the damage. Here’s what to look for
when encountering these damaged works of art.
Bringing Science into Carpet Cleaning
By Steve Williams
Professional carpet cleaners have always known that their
success is a combination of science, patience and a little luck, but
science is beginning to play a much larger role as the industry
learns more about today’s chemicals, methods, tools and
equipment.
Building Brand Awareness – Part 2
By Keri Jones
The next installment of this three-part series looks at three
more laws of branding: the law of contraction, the law of
consistency and the law of the word. Learn how successfully
implementing these “laws” can further help cement your company’s
position in your customers’ minds.
Return
to Headlines
INDUSTRY NEWS
"After Fires, Homeowners Feel an Insurance
Pinch" New York Times (11/13/07) Moore, Solomon
According to the California Department of Insurance, 40 percent
of homeowners do not have enough insurance to cover the costs of
rebuilding their homes. Previous fires and other disasters forced
the department to encourage homeowners to review their insurance
policies to ensure they were covered for replacement costs, but full
replacement policies are rare in the state. However, some insurers
do offer inflation riders or extension policies to cover additional
repair costs. Insurance carriers indicate homeowners are partially
to blame for the lack of insurance coverage because they do not
apprise insurers of renovations, reduce their premiums by lowering
coverage limits, or update their policies periodically. RAND Corp.'s
recent study also illustrated that 50 percent of homeowners in
flood-risk zones incorrectly believe their policies cover flood
damages. California Lieutenant Gov. John Garamendi notes insurance
carriers often use obtuse language, and insurance agents provide
homeowners with poor data regarding what their policies actually
cover--charges the industry denies. While insurance companies
continue to improve their modeling techniques, many fail to inform
policyholders that they should review or change their older policies
to meet the latest risks facing their properties. (Web Link) Return
to Headlines
"House Approves Creation of a Federal Disaster
Insurance Program" New York Times (11/09/07) P. C3; Treaster,
Joseph B.
The U.S. House passed a bill proposed by Reps. Ron Klein (D-Fla.)
and Tim Mahoney (D-Fla.) creating a federal disaster insurance
program that would provide federal loans to states to cover home and
business damage. States would qualify for federal loans when
disaster costs rise higher than 1.5 times premium collections for
the prior year. The bill, supported by the National Association of
Realtors, also would allow states to follow in Florida's footsteps
by selling catastrophe bonds to raise capital to cover disaster
losses. The Office of Management and Budget opposes the bill, along
with many insurance companies, due to concerns that federal
subsidies would put a damper on the private market and require all
taxpayers to shoulder losses incurred by those living in
disaster-prone locales. The bill, now up for consideration in the
Senate, likely would be vetoed by the Bush administration. (Web Link) Return
to Headlines
"Demand for Pollution Insurance
Surges" Houston Chronicle (11/08/07) Patel, Purva
Once popular only with oil producers, radioactive waste
depositories, and chemical firms, environmental liability insurance
has some new customers, ranging from developers and apartment
complexes to municipalities. Environmental liability was withdrawn
from general liability insurance in the 1980s, forcing firms to
purchase the coverage separately at higher costs. The Insurance
Information Institute (III) estimates the capacity of the
environmental liability coverage market at about $3 billion, up from
$500 million in 1993. III Vice President for Global Issues Claire
Wilkinson says, "It is also strategic. We've increased regulation in
the area, increasing demand for disclosure and transparency, and
there's more development of brownfields, so there are emerging areas
that have come to the fore, creating more opportunity for coverage."
Businesses outside the energy, chemical, and radioactive waste
sectors often purchase pollution liability coverage to protect
investors' assets from unknown risk exposures. Even the Fort Worth,
Texas-based Zoological Association purchased a pollution liability
policy because land it acquired may be polluted due to previous
owners' activities. Generally, these policies can cover cleanup
costs and legal costs should the owner be the subject of future
litigation. (Web Link) Return
to Headlines
"The Dry Factor" Cleanfax (11/07) Vol.
22, No. 11, Cross, Jeff
Carpet cleaning professionals frequently are asked how long it
will take for carpets to dry after cleaning, as mold and other
microbes may begin to grow in carpets that stay wet for more than 24
hours. Many factors impact the drying process, including the
cleaning method, the technician's expertise, the size of the area to
be cleaned, and ventilation. Low moisture cleaning can involve the
use of less water than other cleaning methods, but it also refers to
how much moisture remains after cleaning, regardless of the amount
of water used. Physics plays an important role in how fast carpets
dry, and they tend to dry faster when carpets in only a couple of
rooms--rather than an entire home or commercial building--are
cleaned. Evaporation occurs more quickly when moisture in the air is
moved away so that moisture from the carpet can take its place. The
evaporation process can be quickened by opening doors and windows,
but this only works if the outside air has a lower specific humidity
to permit an air exchange. When the outside humidity is not
conducive to evaporation, cleaning professionals should rely on HVAC
systems or air movers to speed up the drying process. (Web Link) Return
to Headlines
"Efficient Water Use in
Cleaning" Cleaning & Maintenance Management (10/07) Vol.
44, No. 10, Schaffer, Mike
Drought conditions presently plague one-third of the United
States, and many areas are under water restrictions because these
conditions likely will not change anytime soon, according to the
U.S. National Weather Service's Climate Prediction Center. There are
new machines available to floor cleaning professionals that
effectively clean floors using water more efficiently. The newest
carpet extractors feature multistage vacuum motors and brushes that
apply cleaning solution and agitate the carpet fibers to facilitate
dirt and soil removal using less water. Top-of-the-line extractors
heat the cleaning solution to 212 degrees to boost effectiveness and
allow cleaning professionals to regulate water usage. Cleaning
professionals also have access to automatic scrubbing floor machines
for large spaces that do not leave a lot of water behind when
navigating corners and doorways, as well as cylindrical floor
machines that feature counter-rotating brushes on each end as an
alternative to the central rotating pad in traditional rotary
machines. (Web Link) Return
to Headlines
"California Wildfires May Cost Insurers $1.6
Billion" Worcester Telegram & Gazette (MA) (10/26/07)
Mider, Zachary R.
Insured damages related to the wildfires in Southern California
could reach $1.6 billion, according to estimates from Risk
Management Solutions Inc. (RMS). Meanwhile EQECAT Inc. estimates
damages at $1 billion, and Beacon Economics says damages could reach
between $1 billion and $2 billion. Catastrophe losses through
September 2007 reached $4.7 billion, with the largest loss occurring
in April along the east coast from a severe rainstorm. The losses
are significantly lower than the $7.8 billion in catastrophe damages
sustained in 2006. (Web Link) Return
to Headlines
"States Urge EPA to Quickly Develop Risk-Based
Drug Lab Cleanup Limits" Superfund Report (11/05/07) Vol. 21,
No. 23, Davis, Molly
The U.S. Environmental Protection Agency (EPA), under pressure
from state waste officials and brownfields developers to institute
risk-based cleaning standards for methamphetamine-contaminated
properties sooner than the agency's estimated draft release date of
2011, will issue best cleanup practices in 2008 with the help of the
U.S. Drug Enforcement Administration. States are calling for federal
cleanup guidelines to clear up uncertainties surrounding liability,
especially now that the number of meth labs is decreasing. State
lawmakers in Arizona, Arkansas, California, Colorado, Idaho,
Minnesota, Montana, North Carolina, Oregon, and Tennessee imposed
their own cleanup standards in the absence of federal cleanup
guidelines; but there are concerns about the reliability of these
standards because they are detection-based instead of risk-based.
State officials say there is not enough money and other resources to
conduct toxicology studies to determine acceptable levels of meth.
These officials also are concerned about the lack of updates from
the EPA regarding its research into meth risks, as well as stalled
efforts by federal lawmakers to pass legislation that would provide
funding for research by the EPA and the National Institute for
Standards & Technology. When meth is manufactured, such
chemicals as hydrochloric acid, phosphine, and iodine are produced
and cover all surfaces within a property. (Web Link) Return
to Headlines
"Mold Meets Its Match in New Building
Products" Washington Post (11/03/07) P. F17; Heavens, Alan J.
In Chesterfield, N.H., Charles Perry of West Hartford,
Conn.-based Environmental Assurance Group built a mold-resistant
home with the help of the Partnership for Advanced Technology in
Housing. Though Perry has not said how much the two-story,
3,000-square-foot dwelling cost, he insists that mold-prevention
strategies are a sound investment. Perry notes that paperless
drywall costs $1,250, or 0.5 percent of the cost of a $250,000 home.
"I spent $2,500 on a commode and two light fixtures for one of the
bathrooms," says Perry. "Is $1,250 too much to invest in an effort
to get mold coverage put back into homeowners insurance policies?"
Among the mold-resistant products included in Perry's home are
paperless wallboard coated with an antimicrobial spray and installed
with inorganic glues and tapes; a house and roof wrap installed
prior to the exterior siding to move moisture vapor out and prevent
air and moisture from getting in; insulation with a permeable vapor
barrier; and a self-draining rain screen that eliminates moisture
behind the siding. (Web Link) Return
to Headlines
"Made in China" Cleanfax (11/07) Vol.
22, No. 11, Wagner, Lisa
Cleaning professionals need to exercise caution when cleaning
Chinese-sculpted rugs, particularly those manufactured in the past
50 years, because manufacturers subjected them to a chemical wash.
Typically containing chlorine bleach, the chemical wash was intended
to dissolve the wool fiber cuticles to make the wool softer and the
colors muter and to create a silky appearance. The chemical wash
severely damages the fibers in nearly all cases, making it important
for cleaning professionals to examine the rugs closely before
cleaning and to document and photograph existing stains to safeguard
themselves against disgruntled clients. Chinese-sculpted rugs fade
in the sun; and cleaning professionals would be wise to examine the
back of the rug and the tops and bottoms of the fibers to determine
how much fading has occurred, taking care to clean the rugs using
low heat and dry them away from sunlight. Spotting solutions also
can exacerbate color loss, so experts recommend a basic wash. As for
the fringes of these rugs, they tend to yellow and rot over time, so
cleaning professionals should simply pour hot water over the ends to
remove soils and shampoo residue and recommend that the fringes be
replaced. These rugs feature a "closed back" weave with a cotton
foundation that obscures the fibers on the back, and this cotton
foundation also tends to rot over time and leave nothing for the
wool to cling to. In addition to documenting stains on the underside
of the rug, cleaning professionals should dry them face down to
avoid wicking. (Web Link) Return
to Headlines
"State Board Approves Meth Cleanup
Rules" Associated Press (10/24/07)
New rules mandating that property owners provide proof that
contaminants from meth labs have been eliminated prior to renting or
selling the structures have been okayed by the New Mexico
Environmental Improvement Board. Under the rules, the department
must be told each time law enforcement posts contamination notices
on properties used to manufacture illegal drugs. The property would
then be listed on the department's Web site, and the property
owner--who has access to a list of certified cleanup firms provided
by the department--would be contacted. Levels of contaminants on the
property prior to and after cleaning would be measured by the
cleanup firm. The rules are similar to those in place in Albuquerque
and 14 other states, but some state lawmakers believe the department
lacks the legal authority to implement them. (Web Link) Return
to Headlines
"Nation Must Prepare for More Fire
Risk" Christian Science Monitor (11/01/07) P. 1; Spotts,
Peter N.
Some experts believe wildfires like those that hit California
last month could occur more often as a result of global warming.
University of Wisconsin at Madison forest ecologist Volker Radeloff
and his colleagues analyzed 2000 Census data, determining that 39
percent of the homes in the lower 48 states are located on the
wildland-urban interface: the area where housing developments meet
forests. Attention typically is placed on the Western states, but
the study reveals a greater fire risk in the East and Southeast
because these locales have more wildland-urban interface. As
temperatures and the level of carbon dioxide rise, experts believe
that growing seasons will be extended in these regions and that
forests will dry out before trees go dormant for the winter,
increasing the likelihood of wildfires. In light of decreasing
firefighting resources, experts underscore the importance of
building homes with fire-resistant roofs, windows, and landscaping;
clearing the land around homes; and expanding streets to permit both
fire trucks and evacuation traffic. Experts point out that wildfire
risks change over time, so people need to look at adaptation as an
ongoing process. (Web Link) Return
to Headlines
"Carpet Care Holds Its Water" Cleaning
& Maintenance Management (10/07) Vol. 44, No. 10,
Proponents of low-moisture carpet cleaning believe it is more
environmentally friendly because it involves the use of less water
and chemicals than other cleaning methods. Additionally, they think
low-moisture cleaning offers health benefits because carpets are dry
in four hours in some instances, minimizing the chances for mold
growth. However, low-moisture carpet cleaning also is gaining
popularity for its ability to maintain the appearance and
performance of carpets over time. Cleaning professionals who apply
too much water to carpets can hinder performance, resulting in
browning, shrinkage, and loss of adhesion. Low-moisture cleaning, on
the other hand, minimizes deterioration because less water and
chemicals remain in the fibers after each cleaning. (Web Link) Return
to Headlines
"Luxury Requires Maintenance: Oriental Rug
Cleaning Tips" Kingwood (10/24/2007)
Oriental rugs are cleaned differently than carpets, and experts
recommend that owners hire a professional to handle the process
outside of the home. Such rugs should be cleaned when pulling up a
corner and slapping the back of it unleashes a large amount of sand
and other dry soils. Professional cleaning is necessary, as
eliminating dry soils can take hours. Before applying any solutions
to oriental rugs, cleaning professionals should test a portion of
the rug with the solution for 12 to 24 hours. This test will enable
cleaning professionals to choose whether steam cleaning, bonnet
cleaning, or immersion would be the most effective. Many oriental
rugs can be hung to dry, but braided rugs must be laid flat to dry
to avoid damaging the braids. (Web Link) Return
to Headlines
© Copyright 2007 INFORMATION,
INC.
NewsBreak is another valuable service of Restoration
Industry Association. Masthead photos
courtesy of VanDam & Krusinga and Insurance Restoration
Services. |
November
2007
 |
| How
long has your company been in operation? |
| |
| Or
Vote
from a web page.
RIA NewsBreak is an executive
summary of noteworthy articles pertaining to the cleaning and
restoration industry distributed monthly to the RIA
membership. Our editorial staff monitors nearly 7,000
newspapers, business publications, Web sites, national and
international wire services, and other periodicals and
summarizes significant articles into an easy-to-read
summary.
NewsBreak is another valuable service of
Restoration Industry Association. |
| |
 9810 Patuxent
Woods Dr Suite K Columbia, MD 21046 Phone:
800-272-7012
Unsubscribe
|
|